I hate Metro Trains. Actually that’s a bit unfair. I hate what many many governments have done to the public transport system in Victoria. There are so many silly decisions that have been made **cough Myki cough**. It could have been great but there’s not enough funding being put into it. Old trains, old tracks, disgruntled staff, too many ticket inspectors instead of conductors, crowded, late, cancelled services… It’s very disappointing.
However, their new ad campaign Dumb Ways To Die is just so cute. I don’t really think it highlights the dangers of trains and encouraging train safety, but it is pretty cool. It’s the only thing I’ve ever liked about Metro apart from this Twitter feed Fake Metro Trains that used to brighten up my day when I was stuck waiting on the platform for trains that may or may not come. You can see the full song on their website here and there are animated gifs here http://dumbwaystodie.tumblr.com/. I especially like the one who sold its kidneys and is waving money around.
And credit to the design team McCann Melbourne. Amazing work guys!
The Dumb Ways to Die was developed at McCann Melbourne by executive director John Mescall, creative Pat Baron, animator Julian Frost, digital team Huey Groves, Christian Stocker, group account director Alec Hussain, senior account manager Tamara Broman, senior producer Mark Bradley, producer Cinnamon Darvall, composer/producer Oliver McGill, working with Metro Corporate Relations Leah Waymark and marketing manager Chloe Alsop.